Embracing Sustainable Tourism in Stellenbosch
The demand for sustainable tourism experiences is not merely a trend but a fundamental shift in consumer behaviour. Travellers are increasingly discerning, seeking out destinations and businesses that align with their values of environmental conservation and social responsibility. Embracing sustainability is not just a “nice to have” for your business; it is an imperative for long-term success and relevance in a competitive market.
The Vision of Stellenbosch: Becoming a Pioneer in Sustainable Tourism
Stellenbosch aims to be the first fully certified sustainable destination in South Africa. This ambition isn’t just about earning a title; it’s about genuinely enhancing the sustainability of the area to provide long-term benefits to both residents and visitors. Visit Stellenbosch, the town’s dedicated tourism body, supports this transformation by offering guidance throughout the certification process and ensuring the sustainability message reaches the market effectively.
Understanding Sustainability
Sustainable tourism encompasses practices that minimise negative impacts on the environment, preserve cultural heritage, and promote social and economic benefits for local communities. Regenerative tourism goes a step further by actively contributing to the restoration and enhancement of natural and cultural resources. Responsible tourism, on the other hand, emphasises the ethical and mindful behaviour of tourists and tourism businesses towards the environment, society, and economy.
Steps Towards Sustainability: From Surveys to Accreditation
The journey to sustainable tourism in Stellenbosch begins with the Good Travel Scan, which helps businesses gauge their current sustainability practices and start the process toward accreditation.
Deepening Commitment Through the Green Destinations Certification Programme
Further embedding our commitment to sustainability, Stellenbosch aims to be recognised at the first certified sustainable destination through the Green Destinations Certification Programme. This programme supports destinations in managing their sustainability effectively through a structured management cycle, which includes regular assessments and independent verifications.
Vision 2030: A Strategic Blueprint for Future Growth
Underpinning these initiatives is Visit Stellenbosch’s strategic plan, dubbed ‘Vision 2030.’ Developed under the guidance of its Board of Directors in 2023, this five-year strategy aims to marry the concepts of Regenerative and Sustainable Tourism. The goal is clear: to make Stellenbosch a better place through the power of tourism by maximising positive impacts while minimising negative ones.
The Future of Tourism in Stellenbosch
As Stellenbosch strides towards becoming a leading sustainable destination, it sets a precedent for other towns and cities. The comprehensive approach – embracing regenerative tourism – ensures that our town not only improves its economic viability but also enhances social cohesion and environmental stewardship. Through these efforts, Stellenbosch is not just preparing for a sustainable future but is actively shaping it, offering a model for others to follow in fostering responsible and impactful tourism.
We understand that navigating the complexities of sustainability can be daunting. However, you are not alone in this journey. Visit Stellenbosch is here to provide unwavering support, guidance, and resources to assist you in achieving and marketing your sustainability compliance. Together, we can create a legacy of environmental preservation, cultural enrichment, and economic prosperity for generations to come.
Click here to complete the Visit Stellenbosch Sustainability Questionnaire and for the link to the Good Travel Scan,