World-class visitor services and shared local experiences
The newly established Visit Stellenbosch connects all aspects of tourism and creates a compelling and unique place experience for locals and visitors throughout the year.
Centralising the operational functions and resources of Stellenbosch stakeholders in wine, tourism, food and business, among other sectors, Visit Stellenbosch’s long-term tourism plan is aimed at improving service excellence, driving tourism innovation and enhancing the place experience for locals and visitors alike.
At the heart of this lies a determined focus on tourism-led social solutions, specifically in terms of job creation and skills improvement and enterprise development.
We aim to create 5 000 new jobs in the tourism and experience economy in Stellenbosch in the next 5 years by inspiring visitors to stay longer, do more and visit us again.
This brand goes beyond our history and scenery and captures the energy and soul of Stellenbosch – a place where people come to discover, learn, create, start-up, launch, and bring into being.
Visit Stellenbosch embraces this spirit of advancement by creating shareable moments for locals and visitors, representative of a town that celebrates its past, but is also passionate about its future as a dynamic, youthful hub of innovation.
Visit Stellenbosch Tourist Information Centre
Visit Stellenbosch’s Visitor Centre is the place to make all your Stellenbosch plans. Offering free information and reservations services. Need a map? Want suggestions for dinner? Need help planning activities or booking a tour? We have a complete collection of current information on every aspect of Stellenbosch and its Wine Routes.
The Visitor Centre is your one-stop shop for planning your time in and around Stellenbosch. It also offers a selection of local products and crafts, a selection of refreshments or even a glass of wine.
The visitor centre is located in the historical heart of Stellenbosch, just steps away from many tourist attractions. The professional, and friendly staff can help you make the most of your Stellenbosch experience and assist with itinerary planning and inspiration.
Stop by and meet our team!
ELMARIE RABE
MARKETING MANAGER
Elmarie has been working for Stellenbosch Wine Routes since 2011. With marketing, communications, content creation, events, conceptualization and projects experience and operational oversight, Elmarie wears many hats. Working in an exciting and fast paced environment, she gets to explore Stellenbosch every day through the eyes of visitors and locals, sharing the magic of this special place.
NICOLETTE BOOYENS
SOCIO-ECONOMIC DEVELOPMENT COORDINATOR
Nicolette has been part of the VS landscape for a while now and is tasked with delivering projects focused on local economic development, youth employment and social cohesion, as part of the Visit Stellenbosch’s goal to make a meaningful impact on the greater Stellenbosch community.
She has over 15 years’ experience in community development and she specialises in community education, enterprise development and social innovation and loves this job because she gets to make a real difference in the lives of the people in our town that need it most.
JENNA MOSES
TOURISM ADMINISTRATOR
Jenna has worked for 17 years in the tourism industry, after studying Tourism at Boland College and obtaining a tourist guide badge in 2010. Today Jenna connects visitors and residents to the remarkable experiences that await in Stellenbosch, encouraging repeat visitors and recommendations. Jenna enjoys her role as it’s diverse and she gets to dip her toes into different sectors. There is room to grow and develop herself and most importantly, she connects people who want to have fun, relax and enjoy an escape in Stellenbosch
CHRISTELEEN SANVIDO
MARKETING ASSISTANT, CONTENT CREATOR AND COMMUNICATION
Christeleen joined the VS team in 2020 and is enjoying the environment. Every day is different and, coming from a neighbouring town, it is inspiring to work with a passionate team, always looking for new angles and stories. The support and unity of all members are amazing and it is great to be a part of this group.
LIZELLE VOS
FINANCE AND ADMIN
Lizelle is the person who keeps us all on our financial toes since 2020. Her experiences include a quick stint in banking industry followed by a move to the Big Bad Corporate world. Now she has her own practice in Stellenbosch. Lizelle loves her job because numbers make sense, and money makes the world go round.
RHEA MICHAU
VISIT INFORMATION OFFICER
Rhea’s role at Visit Stellenbosch is to provide the best client service possible, assisting clients with all their needs and giving them the best local-approved information for their visit to Stellenbosch. She loves interacting with visitors and meeting new people every day, along with working with the Visit Stellenbosch team.
SHANTAL WOLLOW
VISIT INFORMATION LIAISON
As the Visitor Liaison, Shantal helps guests plan their stay in Stellenbosch and surrounds. After finishing her matric, Shantal enrolled in training courses and worked at guest houses and a wine farm. She then took a wine course and began working at Stellenbosch Wine Routes, over 12 years ago. Shantal loves meeting with people from different cultures and countries, and that each day brings its own challenges to meet head-on.
DANIELLE CHALMERS
MARKETING ASSISTANT & WINE ROUTE LIAISON
Danielle joined the Visit Stellenbosch office at the beginning of 2023, she works for both Stellenbosch Wine Routes and Visit Stellenbosch. Danielle’s roles include assisting with our marketing efforts, events management, hostings coordination and member liaison, she quickly adopted the work mantra of “How can I help?” and has established herself as a key asset to the team.
Having a great love for both wine and connecting with people, Danielle really enjoys the diversity that her role requires. She is committed to assisting our members and puts every effort into promoting destination Stellenbosch.
ZEELIN BARON
Zeelin is newest member of the Visit Stellenbosch team, joining us in December 2023. He completed his studies in Tourism from Boland College last year, during this time he assisted Visit Stellenbosch at various events and showed great enthusiasm for Stellenbosch and the tourism Sector, thus landing him the position of visitor liaison.
Zeelin is ready to welcome and assist both local and international tourists to discover all that Stellenbosch have to offer. He is very enthusiastic and has learnt a lot in this short period of time. Zeelin is eager to continue his studies and to ensure that all guests have the best experience possible when visiting Stellenbosch.