World-class visitor services and shared local experiences.

The establishment of Visit Stellenbosch as a new destination marketing organisation (DMO) unites all role-players in the tourism economy and is supported by Stellenbosch Municipality, Stellenbosch Wine Routes, Stellenbosch 360 and many other local and regional stakeholders.

The long-term plan of Visit Stellenbosch is a bold and ambitions undertaking to grow the tourism economy and experience of Stellenbosch, and to create a compelling and unique place experience for locals and visitors right throughout the year.

A joint destination brand.

A joint destination brand.

We will establish an adaptive and responsive brand that encompasses all aspects of life in Stellenbosch. A brand that goes beyond just our history and beautiful scenery and captures the energy and soul of Stellenbosch – a place where people come to discover, learn, create, start up, launch and bring into being.
Social economic development.

Social economic development.

At the heart of our plan is a determined social development drive that is focussed on job creation and skills development. All stakeholders will collaborate to create high-impact tourism-led solutions to tackle pressing social and economic issues, and develop opportunities for our communities to thrive.
Year-round value from visitors.

Year-round value from visitors.

Our mission is to inspire visitors to stay longer, do more and visit us again. Together, and with an integrated approach we can improve tourism growth in Stellenbosch and the benefits that could be derived in terms of employment, investment, and social economic development to our communities are significant.
Better visitor experiences.

Better visitor experiences.

Together, we can invest more to improve every aspect of the visitor experience of Stellenbosch. To achieve this, we will centralise the operational functions and streamline the resources of various tourism stakeholders to improve service excellence, drive tourism innovation and enhance products and places.
Enhanced global image.

Enhanced global image.

Our plan is closely aligned with the strategic objectives of the Municipality: reinforcing the vision to position Stellenbosch as Africa’s innovation hub and South Africa’s top tourism destination for locals and visitors alike. We will transform the delivery of visitor services through technology and digital communication.
Shared local experiences.

Shared local experiences.

We actively support the inclusive co-creation of a future where people are the focal point of product development – locals and visitors must not only co-exist but interact around shared experiences. We will partner with all local communities to unlock opportunities, and create new experiences and stories to share with the world.

“With Visit Stellenbosch we will make Stellenbosch a living tourism laboratory where we can pilot, test and implement innovative and scalable high-impact solutions to tackle pressing social and economic issues.”

 

— Mike Ratcliffe, Chairman of Stellenbosch Wine Routes —