Visit Stellenbosch connects all aspects of tourism and creates a compelling and unique place experience for locals and visitors throughout the year.

 

Centralising the operational functions and resources of Stellenbosch stakeholders in wine, tourism, food and business, among other sectors, Visit Stellenbosch’s goal is to create 5 000 new jobs in the tourism and experience economy in Stellenbosch in the next 5 years by inspiring visitors to stay longer, do more and visit us again.

A joint destination brand.

A joint destination brand.

We established an adaptive and responsive brand that encompasses all aspects of life in Stellenbosch. A brand that goes beyond just our history and beautiful scenery and captures the energy and soul of Stellenbosch – a place where people come to discover, learn, create, start up, launch and bring into being.

Better visitor experiences.

Better visitor experiences.

Together, we are investing more to improve every aspect of the visitor experience of Stellenbosch. We have centralised the operational functions and streamlined the resources of various tourism stakeholders to improve service excellence, drive tourism innovation and enhance products and places.

Social economic development.

Social economic development.

At the core of our plan is a determined social development drive that is focussed on job creation and skills development. All stakeholders will collaborate to create high-impact tourism-led solutions to tackle pressing social and economic issues, and develop opportunities for our communities to thrive.

Enhanced global image.

Enhanced global image.

Our plan is closely aligned with the strategic objectives of the Municipality: reinforcing the vision to position Stellenbosch as Africa’s innovation hub and South Africa’s top tourism destination for locals and visitors alike. We are transforming the delivery of visitor services through technology and digital communication.

Year-round value from visitors.

Year-round value from visitors.

Our mission is to inspire visitors to stay longer, do more and visit us again. Together, and with an integrated approach we are improving tourism growth in Stellenbosch and the benefits that will be derived in terms of employment, investment, and social economic development to our communities are significant.

Shared local experiences.

Shared local experiences.

We actively support the inclusive co-creation of a future where people are the focal point of product development – locals and visitors must not only co-exist but interact around shared experiences. We will partner with all local communities to unlock opportunities, and create new experiences and stories to share with the world.