2024/25 Year in Review: Impact & Reach 

This year, Visit Stellenbosch represented our destination at five of the industry’s most influential events: Meetings Africa, ITB Berlin, WTM Africa, Africa Travel Indaba, and the Winelands Expo. 

Visit Stellenbosch continues to strengthen partnerships and position Stellenbosch as a premier tourism destination. These platforms enabled direct engagement with key decision-makers whilst showcasing the region’s unique offerings to international and domestic markets. 

The substantial media coverage and impressive AVE figures reflect the effectiveness of our hosting programmes and strategic communications approach, delivering measurable value for Stellenbosch tourism stakeholders.